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Primare Allt-i-Ett: the Scandinavian “all-in-one” ready to send your soundbar to the attic
The Scandinavian hi-fi specialist Primare has just unveiled its latest creation: the Allt-i-Ett (literally “all-in-one” in Norwegian and Swedish). The stage for its debut is the UK Hi-Fi Show Live 2025, on September 27–28, ahead of the official launch in November.
The concept is as bold as it is simple: distill the full hi-fi experience — streamer, amplifier, and loudspeakers — into one elegant chassis, asking neither space nor budget for forgiveness. For those unwilling to add more boxes to the living room, or for those who already have them but dream of extending the joy of music to other parts of the house, the Allt-i-Ett aims to be the shortcut without a shortcut.
Technology with a luxury accent
- 300 W peak power driving 6 woofers, 2 midrange drivers, and 2 waveguide tweeters.
- Advanced DSP, with Auto Room EQ to tune the room and BACCH 3D Sound to open a soundstage worthy of a separates system.
- Connectivity for everyone and everything: HDMI eARC, digital and analog inputs (including phono), subwoofer and headphone outputs, plus Bluetooth (SBC, AAC, aptX, aptX-HD).
- Streaming without limits: Spotify, TIDAL Connect, Qobuz Connect, AirPlay2, FM/DAB+ radio, Internet Radio, and, of course, Primare’s own Prisma app.
More than a soundbar, less than a compromise
The Allt-i-Ett positions itself as a serious alternative to the soundbar: compact in size, yet delivering the scale and definition of a true high-fidelity system. In other words, the Nordic way of “tidying the room without tidying away the pleasure.”
Availability and price
Shipping in November 2025, with a suggested retail price of €2990 / £2700 / $3500.
As Primare’s marketing lead Terry Medalen puts it: “Allt-i-Ett brings the satisfying sound of a true high-end system for everyone, anywhere in the home.”